01
Local SEO, city by city
Structured data for a home construction business, per-city service areas from Ajax to Kawartha Lakes, and a dynamic sitemap. Built to win the searches that turn into quotes.
All work
Renovation contractor · 202601
MATCON Renovations
Georgina, Ontario
A family renovation firm that builds for families. Now their site sells like they build.
Piece 01matconrenos.com
The brief
MATCON is an award-winning, BBB-accredited family contractor with a 5.0 Google rating and a decade of finished homes. None of that was working for them online. The brief: make the site as trustworthy as the handshake, rank for the towns they serve, and get the phone ringing.
What I built
Every trust signal they earned went above the fold: the 2026 Canadian Choice Award, BBB A+ accreditation, the 5 year workmanship warranty, and their $0 deposit promise. Under the hood, a full local SEO layer targets every city in their service area, and a filterable gallery was built from hundreds of real project photos. Quote requests land straight in the owner's inbox with spam filtering, no third-party form service in between.
- Next.js 16
- React 19
- TypeScript
- Tailwind 4
- Motion
- 98Lighthouse performance, desktop
- 0Cumulative layout shift
- 0 msTotal blocking time
Lighthouse, desktop, production URL. Measured July 2026. Numbers move, so run your own.
What changed
Before and after, in plain terms.
Trust signals
beforeCredentials nowhere on the site
afterAward, BBB A+, warranty and 5.0 rating above the fold
Local search
beforeNothing built to rank town by town
afterStructured data and per-city service areas, Ajax to Kawartha Lakes
Proof
beforeNo public numbers
after98 Lighthouse desktop, zero layout shift, run it yourself
Under the hood
The details that do the selling.
02
Trust signals above the fold
Award, BBB A+ rating, 5.0 Google reviews, and the $0 deposit promise are the first things a visitor sees. Credentials sell renovations, so they lead.
03
A gallery built from real work
Filterable project gallery drawing on hundreds of real job site photos, optimized to load instantly. Kitchens, bathrooms, additions, whole homes.
04
Quotes straight to the owner
The quote form emails the owner directly with honeypot spam protection. No middleman service, no monthly fee, no lost leads.
05
Full warranty, published
Their complete 5 year workmanship warranty lives on the site with an anchored table of contents. Nobody else in their market publishes theirs.
06
Dark mode, zero trackers
A proper dark theme with no flash on load, and not a single third-party tracker. Fast and private by default.
Build log
How it was built.
- LOG 01Intake
A family firm with a decade of finished homes and credentials that never made it online. The brief wrote itself: make the site as trustworthy as the handshake.
- LOG 02Plan
Trust first. The award, the warranty, and the $0 deposit promise lead every page, and the city-by-city search structure was locked before any design.
- LOG 03Build
Hand-coded frame, a filterable gallery cut from hundreds of real job photos, and a quote form that lands in the owner's inbox with spam filtered out.
- LOG 04Launch
Live with public Lighthouse numbers, the full five-year warranty published, and every file handed over.
The next site I feature could be yours
Let's buildyours.
Tell me what you do and what a customer is worth to you. You'll hear back within a day with a tier, a timeline, and a flat quote. No pressure, no follow-up sequence.