Insights · notes from the build
What I know,written down.
Plain-English notes on speed, ownership, and the web decisions that cost small businesses money. No jargon, no filler, everything checkable.
3 min read
Why your contractor site loads slow
Real reasons contractor and local-business sites load slow: page builders, plugin stacks, huge images. What it costs in leads and what to ask your developer.
- performance
- local business
- page builders
3 min read
The Lighthouse 100 myth
What a Lighthouse score does and does not tell you, which metrics actually map to money, and how to read agency performance claims without getting played.
- lighthouse
- core web vitals
3 min read
Own your website
Rented platforms and hostage hosting cost small businesses their leverage. What owning your source, domain, and analytics means, and what exposes lock-in.
- ownership
- hosting
- platforms
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